Questions people
actually ask.
No jargon. No corporate-speak. Just straight answers to what you're wondering before your first call — from “do I need a domain?” to “what happens if I want to leave?”
Getting started
The first-call questions — what we do, who we work with, and how long it takes from "let's do this" to a live website.
We build custom websites for small businesses, HOAs, and community organizations — and we handle every piece of the technical setup that usually makes getting online painful. That means:
- Designing and coding your site from scratch (no templates)
- Buying the domain and configuring hosting in your name
- Setting up professional email (you@yourbusiness.com)
- Configuring Google Analytics, Looker Studio, and Google Business Profile
You describe your business. We handle everything else.
Small businesses and community organizations who need a proper web presence but don't have the time, interest, or technical background to build one themselves. Our clients have included construction firms, chauffeur services, auto shops, HOA boards, trades, and local service businesses.
The common thread: they want it handled, not explained.
No — that's exactly who we're built for. You don't need to know the difference between a domain and a DNS record. We'll walk you through every decision in plain English and make recommendations so you can just say "sounds good" and move on.
By the time your site launches, you'll understand what you own and how to manage it — without ever needing to become a website expert.
Most sites launch within 2 to 3 weeks from our first call, assuming you can get us basic content (business name, what you do, a few photos if you have them).
The breakdown looks roughly like this:
- Week 1 — design, initial build, domain & email setup
- Week 2 — your live preview link, your feedback, revisions
- Week 3 — final approval, DNS flip, analytics live
We can still move forward. For photos, we can use high-quality stock imagery that fits your business until you're ready to swap in real photography. For copy, we'll write it based on a short conversation about what you do and what makes you different.
If you don't have a logo, we can either recommend a simple wordmark approach or point you to an affordable logo designer.
Happens often. The three tiers are a starting point, not a cage. If you need something custom — more pages, an integration, an unusual feature, a tighter timeline — we'll quote it directly on our first call.
Most custom projects still land somewhere between Starter and Managed in total cost.
What you own
The most important questions nobody thinks to ask until it's too late. Read these even if you skip the rest.
You do. All of it. Always.
No matter which tier you choose, every domain is registered in your name, every hosting account is in your name, every Google Workspace license is in your name, and every Google Business Profile is verified to you. This is true from day one of the project.
The only thing that changes between tiers is who pays the renewal bills:
- Starter & Standard: your card on file from day one. When we hand over credentials at launch, you manage everything yourself.
- Managed: our card on file, so you never think about renewals. If you ever cancel, we help you swap the billing card to yours — credentials were already yours.
This is unusual in our industry. A lot of agencies register the domain in their own name as a way to lock clients in. We never do, on any tier.
On Starter or Standard: nothing happens — because once we handed over credentials at launch, you were already in full control. The domain, hosting, email, Google accounts, and your card on file all belong to you. You can move to another developer any time, and they can take over without needing anything from us.
On Managed: give us 30 days notice. In that window, we help you swap our billing card for yours on the domain registrar, hosting, and Google Workspace — then we hand over the CMS credentials. Since the accounts were already registered to you, there's no ownership transfer to wait on. You walk away with everything.
The code we write for you is yours too. You can share it, hand it to another dev, or keep it as-is.
It depends on the tier:
- Starter & Standard: yes. Every site includes a simple content management system (Sanity Studio) for updating text, swapping photos, and adding events or posts without writing code. We walk you through it on a short handoff call.
- Managed: no — and that's the whole point. We're the only ones making changes, which means nothing breaks, nothing gets out of sync, and you never have to remember how the CMS works. Send us what you want changed (text, photos, a new page, a video) and we handle it. Unlimited requests.
If you ever cancel Managed, we hand over CMS credentials and you take over updates from that point.
Domains, email & Google
The technical stuff, explained without jargon. If any of this feels overwhelming, that's fine — we handle all of it for you.
We handle it. If you don't have a domain yet, we'll help you pick one, register it in your name, and configure it to point at your new site. The domain registration cost (typically $12–$20/year) is billed to your card through the registrar — we don't mark it up.
If you already have a domain from somewhere like GoDaddy, Namecheap, or Google Domains, we can use that — see the next question.
Absolutely. We'll build your site and host it, then — with your approval — point your existing domain at the new site. Your domain, registrar, and any existing email stay untouched until you're ready.
Your live preview link goes out first so you can see everything working before we flip the DNS. Nothing goes public at your real domain until you say so.
Professional email is email that uses your own domain — you@yourbusiness.com — instead of a free address like yourbusiness@gmail.com.
Why it matters:
- It looks legitimate — people trust it more than a free address
- Emails are less likely to land in spam folders
- You can create role-based addresses (info@, billing@, support@)
- The email account belongs to the business, not a person — so it survives employee changes
We set it up through Google Workspace, so the experience is identical to Gmail — same inbox, same app, same search. Just with your domain on the end.
HOA boards turn over. When the board president changes next year, the new president shouldn't be losing access to three years of management company correspondence because it all lived in the previous president's personal Gmail.
A dedicated board email (like board@yourcommunity.com) means every thread, vote, and vendor conversation stays in one account the next board inherits. Transparent, continuous, and owned by the community — not whoever happened to be president in 2023.
These are three separate Google tools we set up for you. Here's what each does in plain English:
Google Analytics 4 (GA4) — silently tracks who visits your website, where they came from, what they looked at, and what they did. It's the foundation for understanding if your website is actually working.
Google Looker Studio — turns the raw GA4 numbers into a clean, readable dashboard. Instead of poking around spreadsheets, you get a one-page report showing visitors, top pages, and trends at a glance.
Google Business Profile — this is the listing that shows up in Google Search and Google Maps when someone searches for your business. Hours, photos, reviews, directions. For local businesses, this drives more customers than the website itself.
Do you need them? The Business Profile, yes — if your business serves local customers. Analytics + Looker are optional for the first few months, but we strongly recommend them by month three so you know what's working.
After launch
Payment, updates, maintenance, and what happens if your needs change three months from now.
Payment is 100% up front for all tiers, before work begins:
- Starter: $500 one-time, paid in full before kickoff
- Standard: $1,000 one-time, paid in full before kickoff
- Managed: $250 setup fee + first month ($500) paid in full before kickoff, then $500/month on auto-renew
We accept ACH bank transfer and credit card only. No checks, no cash, no PayPal. You'll get a clean invoice with a payment link, and we start the work as soon as payment clears.
Managed has a 6-month minimum commitment. After that, it's month-to-month — cancel with 30 days notice, no penalty.
On cancellation, we handle the full handover at no cost: we help you swap our billing card for yours on the domain registrar, hosting, and Google Workspace, then hand over the CMS credentials. Everything was already registered in your name — the only thing changing is the card on file.
Your site keeps running with no interruption. You take over ongoing changes and renewals from that point.
Yes, in either direction:
- Starter → Standard: we add professional email and Google Workspace, and invoice the difference.
- Starter or Standard → Managed: we move the card on file for domain/hosting/Workspace to ours, start the monthly subscription, and take over changes. No setup fee on the upgrade.
- Managed → fully on your own: same as cancellation — we swap billing cards to yours, hand over CMS credentials, and you take over.
No penalties, no re-onboarding fees. Just a quick conversation and a new invoice.
A few options, depending on your tier:
- Starter & Standard: you update the site yourself using the CMS — included, no code required. If you get stuck, email us and we'll walk you through it.
- Managed: we do all the updates. You don't have CMS access — that's by design, so nothing breaks or gets out of sync. Send us what you want changed, we handle it. Unlimited requests, no hourly charges.
- Want more hands-off than Starter/Standard offers? Upgrade to Managed any time — it's the simplest path to "I never think about the website again."
Every site we build includes on-page SEO basics — proper page titles, meta descriptions, clean URL structure, fast load times, mobile optimization, sitemap generation, and schema markup. That's enough for most small businesses to rank for their name and local searches.
What we don't do: ongoing "SEO retainers" with keyword reports and monthly link-building. That's a different kind of service — if you need aggressive SEO for a competitive market, we'll refer you to a specialist.
Didn't find your answer?
Every project is a little different. Ask us anything — we'll answer honestly, even if the answer is “we're probably not the right fit.”